A full archive of Pew Research Center reports on different social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn as well as about social media usage on mobile devices in general can be found at: Source: Pew Research Center surveys, 2005-2006, 2008-2015. Find out with our income calculator25% in U.S. see at least some truth in conspiracy theory that COVID-19 was plannedKey things to know about election polling in the United StatesPublic’s Mood Turns Grim; Trump Trails Biden on Most Personal Traits, Major Issues Today, 68% of women and 62% of men report social media usage, a difference that is not statistically significant.Those who have attended at least some college are more likely than those with a high school diploma or less to use social media, a trend that has been consistent since 2005. 45 percent of internet users now say they use voice search and voice commands each month, compared to the 43 percent reported in January 2020. www.stats.govt.nz. Even the Government of Canada has been exploring ways to use social media to inform and engage Canadians.
Facebook use is relatively common across a range of age groups, with 68% of those ages 50 to 64 and nearly half of those 65 and older saying they use the site. In 2005, 5% of rural residents, 7% of suburban residents and 9% of urban residents reported social media usage. In that year, 4% of those with a high school diploma or less used social media, along with 8% of those who attended some college and 12% of college graduates.Source: Pew Research Center surveys, 2005-2006, 2008-2015. In 2005, 2% of seniors used social media, compared with 35% today.In 2005, 8% of men and 6% of women used social media.Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.While usage among young adults started to leveled off as early as 2010, since then there has been a surge in usership among those 65 and older. Canadians are leaders in social media usage and marketers have found it to be one of the best places to reach them. SOCIAL MEDIA PREFERENCES Social media encompasses a range of digital tools, from social networking sites (e.g., Facebook) and video-sharing sites (e.g., YouTube) to image messaging applications (e.g., Snapchat). Find out with our income calculator25% in U.S. see at least some truth in conspiracy theory that COVID-19 was plannedKey things to know about election polling in the United StatesPublic’s Mood Turns Grim; Trump Trails Biden on Most Personal Traits, Major IssuesSocial Media Usage by Educational Attainment: Those With Higher Education Levels More Likely to be Social Media Users Between April 2019 and January 2020, social media users increased in Australia by 735,000,000 (+4.3%) Social media penetration in Australia is currently at 71%. No data are available for 2007.A special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population, although the overall number of users of social networking sites has leveled off since 2013.The figures reported here are for social media usage among all adults, not just among those Americans who are internet users.

Young people tend to use social media more frequently. )Majorities of Snapchat and Instagram users also say they visit these sites daily, though they are slightly less likely than Facebook users to do so. More than two-thirds of the UK’s total population are active on social media, compared to just 45% globally. Other demographic patterns related to social media and messaging app use are relatively unchanged from last year. No data are available for 2007.Currently adoption rates for social media stand at 76% for those with college or graduate degrees, 70% of those with some college education and 54% for those who have a high school diploma or less.At the same time, the share of those with a high school diploma or less who use social media has grown more than tenfold over the past decade.There were modest differences by household income when Pew Research first began measuring social media usage in 2005: 4% of those living in households earning less than $30,000 used social media, compared with 12% of those living in household earning $75,000 or more.Source: Pew Research Center surveys, 2005-2006, 2008-2015. 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.. Facebook use is relatively common across a range of age groups, with 68% of those ages 50 to 64 and nearly half of those 65 and older saying they use the site.Other demographic patterns related to social media and messaging app use are relatively unchanged from last year. The shares of young adults using these platforms daily are especially large.
Social Media Usage by Age: Ubiquitous Among Youngest Adults, Notable Among Older Adults Age is strongly correlated with social media usage: Those ages 18 to 29 have always been the most likely users of social media by a considerable margin. Women are nearly three times as likely as men to use Pinterest (42% vs. 15%). Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005. social-media-at-statistics-new-zealand.

2 This is of course just an average – for some world regions, and specifically for some population groups, usage rates are much higher.

Today, those figures stand at 56% of African-Americans and 65% of both whites and Hispanics.Adults who live in rural communities have historically been the least likely to use social media. Similarly, 76% of Instagram users in this age group visit the site on a daily basis, with 60% reporting that they do so several times per day.


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